Skip to content Skip to footer

Google My Business

Boosting Local Visibility and Engagement Through Google My Business Optimisation

Maximise the online local presence and customer engagement of multiple clients by optimising their Google My Business (GMB) listings.

ClientMultipleScopeComprehensive GMB listing optimisation, active review management, and utilization of GMB insights for ongoing listing enhancement.DateOn goingAuthorThomas RolfeShare

In the competitive landscape of local search, a well-optimised Google My Business listing stands as a critical element for businesses looking to enhance their online visibility and attract more customers. Recognising the untapped potential of GMB for various clients across different industries, Rolfe Marketing embarked on a strategic initiative to fully leverage GMB’s features to improve local search presence, foster customer trust, and drive engagement.

Strategy: Rolfe Marketing’s approach to overcoming these challenges involved a multifaceted strategy:

  • Listing Optimisation: Conducted a thorough audit of each client’s GMB listing to ensure that all information was accurate, complete, and optimised with relevant categories and keywords. This process included the optimisation of business descriptions, services, operating hours, and the addition of high-quality photos and videos.
  • Review Management: Implemented a proactive strategy for seeking customer reviews by encouraging satisfied customers to share their experiences. Additionally, developed a protocol for responding to all reviews, both positive and negative, in a timely and empathetic manner, demonstrating the business’s commitment to customer satisfaction.
  • Insight Monitoring and Continuous Optimization: Utilised GMB insights to monitor listing performance, including search visibility, customer engagement metrics, and interaction trends. These insights informed ongoing optimisation efforts, enabling targeted improvements to listings based on real-world data.

Results: The strategic optimisation of GMB listings delivered notable results across the board:

  • Enhanced Local Search Visibility: Clients saw a marked increase in their visibility within local search results, leading to higher search rankings for relevant keywords and categories.
  • Improved Customer Engagement and Trust: Active management of customer reviews fostered a positive online reputation, with businesses experiencing an uptick in positive reviews and improved customer trust.
  • Data-Driven Decision Making: The use of GMB insights allowed for informed decision-making regarding listing optimisations, resulting in continuous improvements in listing performance and customer engagement.

Contact Us