Business challenge
Local businesses were missing the full visibility and credibility value available through well-managed Google Business Profile listings.
Case study / Local visibility
Google My Business optimisation
Multiple clients needed stronger local search visibility, more complete Google Business Profile listings, and better trust signals through review and listing management.
Platforms & tools
- Google Business Profile Local listing management
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Growth bottleneck
Incomplete information, weak service/category optimisation, limited media, and unmanaged reviews can reduce local search performance and weaken customer trust before enquiry.
Systems improved
- Listing optimisation: Business information, descriptions, services, operating hours, categories, keywords, photos, and videos were reviewed and improved.
- Review management: Review request and response protocols helped businesses encourage satisfied customers and respond constructively to all feedback.
- Insight monitoring: Google Business Profile insights were used to track visibility, engagement, interaction trends, and ongoing optimisation opportunities.
Commercial outcome
The revised profiles added complete service information and a review-response process; profile insights guided later changes.
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
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Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
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