01
Defined outcome
The business problem, audience, journey stage, and intended change are made explicit.
Engagement models
Ways to Work Together
Start with the smallest useful scope for the commercial problem. Every proposal defines the audience, journey, deliverables, responsibilities, evidence, and review points before a fee is agreed.
Scope before price
Each proposal defines the delivery responsibilities.
The proposal states what will be delivered and who supplies each input. It also explains how progress will be reviewed.
02
Visible ownership
Client inputs, Rolfe Marketing responsibilities, specialist dependencies, and approvals are clear.
03
Reviewable measures
The proposal identifies what evidence will show progress and when decisions will be reviewed.
Demand
Focused Campaign Pilot
Test a defined audience and offer through one priority conversion path, with lead-quality feedback built in. The route may use Search, Shopping, paid social or LinkedIn.
Conversion
Journey + Attribution Sprint
A focused review and implementation scope connecting campaign sources, landing pages, forms, lifecycle stages, sales feedback, and decision-ready reporting.
Retention
Account Expansion Sprint
Define a retention or reactivation journey for an existing customer segment, using CRM evidence to set the content and follow-up.
Scale
Ongoing Growth Support
A sustained strategy, implementation, reporting, and optimisation rhythm for businesses that need connected support across campaigns, content, CRM, and customer journeys.
What changes the scope
Scope depends on the number of services, platforms, campaigns, stakeholders, content assets, reporting requirements, and how much implementation is handled by Rolfe Marketing versus the client team.
Costs outside the engagement
Advertising spend, software subscriptions, third-party tools, development specialists, print, media production, and platform fees are treated separately where they apply.
Choosing the right model
The right model is usually selected after a short review of the business problem, current activity, internal capacity, timelines, and the evidence needed to make useful decisions.
Before work begins
From first context to an agreed scope.
01
Share context
Outline the business, current activity, main constraint, timing, and the result you want.
02
Review fit
Confirm whether Rolfe Marketing is suited to the problem and what evidence is needed next.
03
Shape the scope
Agree outputs, cadence, responsibilities, dependencies, measures, and commercial terms.
04
Start clearly
Set access, inputs, milestones, review points, and the first practical actions.
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
Request a Growth Review
Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
Request a Growth Review