In an ambitious collaboration with Allfasteners Australia, our team was tasked with the creation and design of their 6th Edition Industrial Magazine. This project presented a unique challenge: to weave intricate product information, technical data, and real-world applications into a narrative that not only informs but also engages a broad audience, from industry professionals to casual readers.
Approach: Conducted in-depth research to understand Allfasteners’ innovative solutions, including seismic anchors, custom rolled bolts, and chemical anchors. Highlighted real-world applications through compelling stories, such as the Metro Tunnel Station and Crudine Ridge Wind Farm, to illustrate the products’ impact and reliability.
Outcome: Produced a visually appealing and informative magazine that showcases Allfasteners’ engineering excellence and product innovation. The edition effectively communicates technical information in an accessible format, reinforcing Allfasteners’ industry leadership.
Impact: Enhanced brand visibility and demonstrated our team’s expertise in delivering clear, engaging content that bridges the gap between specialised industry knowledge and broader audience appeal. Allfasteners’ sales team now take it to every meeting to highlight their success.
We have also been booked for edition 7!
