Case 15 / Metric-supported
An inventory-led Meta campaign generated more than $17,000 in deal revenue from three deals on about $600 in ad spend.
Product names and logos are trademarks of their respective owners. They are shown only to identify tools used in the work; no endorsement or partnership is implied.
Evidence note: Results retain the supplied evidence label and reporting context. Attributed or estimated results describe the available record, not an unsupported claim of causation.
Conquip's end-of-financial-year promotion included a long list of products with different stock positions, prices and buyer groups. Extending the same offer unchanged risked promoting items with only one unit left, mixing lifting equipment with machinery attachments and generating low-intent social leads that sales would still need to chase.
The Rolfe Marketing team reviewed the product sheet with sales and split the promotion by product type. Separate Meta ad sets prioritised contextual site images and an audience based on prior engagement. Campaign performance was then assessed against lead count and deal value.
The follow-on stocktake campaign used about $600 in Meta ad spend and generated more than $17,000 in deal revenue from three deals. It also produced 12 leads. The campaign record gave the team a commercial measure for reviewing product selection and audience performance.
More than $17,000 in deal revenue was recorded from three deals on about $600 in Meta spend. Future product and audience decisions could use commercial value alongside lead volume.
Read the Google reviews ↗“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
Review product selection and audience performance against deal revenue before setting the next Meta budget.
Request a Growth Review
