Business challenge
Each business needed to turn an abstract vision, competitive position, and target audience into a recognisable identity that could work across customer touchpoints.
Case study / Brand foundation
Logo development and brand identity
Startups and rebranding businesses needed logo development and supporting identity systems that could express their values, positioning, and market intent clearly.
Growth bottleneck
The businesses lacked a repeatable logo and usage system across customer touchpoints.
Systems improved
- Research and collaboration: Competitive research and client workshops shaped the direction for each brand identity.
- Identity creation: Logo design, colour, typography, and supporting visual elements were developed to reflect the business essence.
- Brand guidelines: Established companies received guidance for logo use, colour, placement, typography, imagery, and voice to improve consistency.
Commercial outcome
Each business received a logo system with rules for consistent use across customer touchpoints.
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
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