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Corporate Profile Video

Crafting SafeSmart Access's Corporate Profile Video Amidst COVID-19 Challenges

Produce an updated corporate profile video for SafeSmart Access using a compilation of previously captured content.

ClientSafeSmart AccessScopeUtilising existing video footage to craft a compelling corporate profile, involving script generation and storyline development in collaboration with SafeSmart Access's internal marketing teams.Date2021AuthorThomas RolfeShare

SafeSmart Access, a leading provider of height access solutions, aimed to refresh its corporate profile to better reflect its current offerings and market position. However, the COVID-19 pandemic posed unique challenges, notably restrictions on direct interviews and new footage capture, necessitating a creative approach to video production.


  • Navigating the limitations on new content creation due to COVID-19 safety measures.
  • Sifting through a vast library of pre-existing footage to identify clips that align with the current branding and messaging goals.
  • Developing a cohesive script and storyline that accurately represents SafeSmart Access’s corporate profile without the benefit of new interviews or footage.
  • Ensuring the final video is engaging and accurately boosts the company’s profile under the constraints of available content.

Strategy: Rolfe Marketing adopted an innovative approach to address these challenges:

  • Content Library Audit: Conducted a thorough review of SafeSmart Access’s existing video content library to identify footage that could be repurposed for the new corporate profile video.
  • Collaborative Scriptwriting: Worked closely with SafeSmart Access’s internal marketing teams to generate a script that reflects the company’s current mission, values, and offerings, ensuring alignment with the available footage.
  • Storyline Development: Crafted a storyline that seamlessly integrates selected clips, creating a narrative flow that effectively communicates SafeSmart Access’s corporate identity and value proposition to its audience.
  • Editing and Post-Production: Utilized creative editing techniques to weave together the chosen footage with graphics, voiceover, and music, producing a polished and updated corporate profile video.

Results: Despite the constraints posed by COVID-19, the project was a success:

  • The repurposing of existing footage allowed SafeSmart Access to refresh its corporate profile video without the need for new content creation, circumventing the challenges of filming restrictions.
  • The collaborative scriptwriting and storyline development process resulted in a compelling narrative that aligns with the company’s brand and market position.
  • The final video effectively enhanced SafeSmart Access’s corporate profile, receiving positive feedback from stakeholders and contributing to a strengthened brand image.
  • The project demonstrated the ability to adapt to unforeseen challenges and leverage available resources to meet marketing objectives.

Conclusion: The production of SafeSmart Access’s updated corporate profile video showcases the power of creativity and collaboration in overcoming the unique challenges presented by the COVID-19 pandemic. By strategically repurposing existing content and engaging in close collaboration with internal teams, Rolfe Marketing delivered a compelling video that reinforces SafeSmart Access’s brand identity and market leadership. This case study underscores the importance of flexibility and innovative thinking in corporate communications, especially in times of constraints and changing circumstances.

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