Business challenge
The paid activity needed to support product and service sales. Campaign planning, landing paths and measurement had to work together so clicks could be assessed against sales value.
Case study / Campaign measurement
Multi-channel PPC advertising
Paid campaigns had to distinguish existing customers from new and location-based audiences while linking spend to conversion quality.
Growth bottleneck
The team could not judge paid spend against sales value because audience and conversion data were disconnected.
Systems improved
- PPC planning: Campaign priorities, budget allocation, and targeting were planned around the products and services most relevant to commercial goals.
- Creative and landing assets: The ad copy and visual assets carried the same message into each landing page.
- Tracking and optimisation: Conversion and touchpoint tracking created feedback for ongoing campaign refinement.
Commercial outcome
Click-through and interaction rates reached 10%; conversion and touchpoint data then guided campaign changes.
Engagement signal
Click-through and interaction rates reached 10%
Optimisation loop
Conversion data + touchpoint data = campaign refinement
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
Request a Growth Review
Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
Request a Growth Review