Business challenge
The launch needed to communicate the value of a specialised fastening design tool, build awareness across digital channels, and convert interest into downloads or enquiries.
Case study / Product launch
Engineering software launch
Allfasteners needed to introduce AFOS software to engineers and potential users with clear product education, launch momentum, and conversion-focused landing paths.
Growth bottleneck
The software solved a defined engineering problem, but buyers struggled to understand the offer and choose a next step.
Systems improved
- Launch content: The video explained the software's main functions and supporting evidence in formats for the website and social channels.
- Audience activation: Social campaigns and EDMs were planned for existing customers, potential leads, and broader technical audiences.
- Landing path: Conversion-focused landing pages gave visitors software detail, video context, benefits, and clear download or enquiry actions.
Commercial outcome
The launch used product video and targeted email to send engineers to dedicated download and enquiry pages.
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
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Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
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