Business challenge
The campaign needed to show the practical value of work platforms in a competitive market and give both existing and potential customers useful reasons to engage.
Case study / Demand creation
Product video marketing campaign
A four-month video campaign set out to increase work-platform enquiries across owned and paid channels.
Growth bottleneck
Video demonstrations had to show how the work platforms applied on site and direct viewers to product information.
Systems improved
- Video production: Eight videos were produced covering product demonstrations, benefits, customer testimonials, and safety features.
- Campaign distribution: Videos were used across social media, EDMs, and the manufacturer's website.
- Email and social support: Organic social posts and targeted emails reinforced the product message and drove visitors toward more detailed information.
Commercial outcome
Eight product videos ran for four months to support work-platform enquiries.
Video asset base
8 product videos produced
Campaign duration
4-month campaign period
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
Request a Growth Review
Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
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