Turning a Mining Trade Show Stand Into a Lead Experience

Customer problem

A regional mining trade show needed to put real equipment and site-level problems at the centre of the visitor experience. The campaign also had to give prospects a clear route for continuing the conversation after the event.

Work delivered

The Rolfe Marketing team connected the physical stand to a specific service offer: a site-access efficiency audit. Campaign delivery used a dedicated landing page, where work-platform hotspots led to a contact form. Pre-event outreach and concise pull-up banners carried the same service offer into promotion and the stand. An open stand layout kept equipment visible and encouraged hands-on engagement.

Delivery method

• 01: Selected one practical call to action tied to the mining problem.
• 02: Built pre-event digital assets and on-stand collateral around the same mining problem.
• 03: Used physical products and distinctive display elements as conversation starters.
• 04: Planned day-two content around real questions and images collected at the event.

Recorded outcome

Event staff reported strong visitor interaction with the equipment and substantial curiosity around the product presentation. Interested visitors could then request a site-access audit through a named follow-up route. The landing page and audit proposition remained available after the event, extending the activation beyond the exhibition floor.

What the evidence supports

The site-access audit linked trade-show conversations to a landing page that remained live after the event.