Taking a Local Fencing Business From Copy Brief to Launched Website

Customer problem

Schmick Fencing offers services that often overlap: boundary fencing, pool barriers, retaining walls, security fencing and custom gates. Every recommendation also depends on practical site conditions such as access, slope, drainage, existing structures and how the space will be used. The assignment was end-to-end: turn that hands-on expertise into clear customer-facing copy, organise the service range, build a practical enquiry journey and take the website live.

Work delivered

The Rolfe Marketing team shaped the positioning and wrote the website copy before carrying the project through WordPress development and launch. Four customer needs organised the experience, supported by project evidence and a consistent site-inspection action. A structured project-enquiry form reflected the real quoting process and let prospective customers provide the information needed before an inspection.

Delivery method

• 01: Distilled the proposition into a clear promise: practical local advice, site inspection first and work built properly.
• 02: Created a seven-page structure covering four core service categories, a 20-project gallery and a dedicated enquiry page.
• 03: Wrote page-specific service and location copy around the questions local customers search and ask.
• 04: Made practical considerations such as access, levels, drainage, gate operation and compliance understandable without overstating advice.
• 05: Brought the QBCC licence, nearly 40 years of experience, family ownership, local roots and project photography into the buying journey as trust evidence.
• 06: Developed a guided enquiry form that captures project type, material, size, access, ground conditions, timing and optional site photos.
• 07: Provided direct call, email and inspection-request routes throughout the responsive site, then carried the complete build through launch.

Recorded outcome

The engagement delivered a live seven-page website that turns a broad fencing enquiry into a guided path towards a site inspection. Visitors can identify the right service, review 20 examples of completed work, understand Schmick Fencing's process and credentials, and submit a more useful project brief with optional photos. The live site connects the business's project evidence with a clear enquiry path.

What the evidence supports

For Schmick Fencing, site-inspection expertise shaped the service copy and guided enquiry form. The Rolfe Marketing team then built and launched the WordPress site.