Customer problem
Cobrapparel serves sporting clubs, schools, businesses, tradies and community groups across a wide product range. Buyers may know the garment they want, the audience they are buying for, or only that they need a custom design. A conventional product grid could not handle that variety on its own. From January 2024 to December 2025, the job was to create the website, make the range easier to navigate and implement a custom configurator that could support the design-to-order process.
Work delivered
Rolfe Marketing built the customer-facing website around the ways buyers actually approach custom apparel. The live Kit Builder then became part of the Design Your Own journey. It connects product selection with saved-design and basket pathways while keeping direct help from the design team visible.
Recorded outcome
The engagement delivered a live apparel website with a working Design Your Own Kit Builder at its centre. Customers can begin with a garment category, move into saved-design and basket pathways, access squad stores or ask the design team for help. Across the available site-wide GA4 report from 1 January 2024 to 2 September 2026, the platform recorded 98,629 users and 24,128 tracked GA4 events. Those totals demonstrate activity across the wider website; they are not presented as configurator-specific conversions.
