Magento-to-WordPress website migration

Business challenge

The migration needed to move a large product catalogue without data loss, protect search rankings through redirects, improve product-page experience, and keep the new website aligned with brand and business goals.

Growth bottleneck

The old platform limited usability, content management, and SEO flexibility. A migration also created risk if product data, redirects, UX design, and post-launch support were not managed as one system.

Systems improved

• Migration management: Project scope, deadlines, developer liaison, product data migration, and launch coordination were managed through a structured process.
• SEO preservation: Comprehensive 301 redirect lists helped protect rankings and support a smooth user transition to the new site.
• UX and content: Product pages, new content, visual assets, and ongoing support were shaped to improve usability, engagement, and site performance.

Commercial outcome

The migration delivered a user-friendly WordPress site, preserved SEO continuity, improved product-page engagement, and gave the manufacturer a better content platform for ongoing improvement.