Business challenge
The migration had to preserve catalogue data and search rankings while improving product pages. Brand positioning and commercial goals also had to carry into the new site.
Case study / Website migration
Magento-to-WordPress website migration
The Magento 1 migration had to preserve search equity and product data while moving content management to WordPress.
Platforms & tools
- Magento Source commerce platform
- WordPress Destination CMS
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Growth bottleneck
The old platform limited usability, content management, and SEO flexibility. A migration also created risk if product data, redirects, UX design, and post-launch support were not managed as one system.
Systems improved
- Migration management: Project scope, deadlines, developer liaison, product data migration, and launch coordination were managed through a structured process.
- SEO preservation: Comprehensive 301 redirect lists helped protect rankings and support a smooth user transition to the new site.
- UX and content: Product pages, new content, visual assets, and ongoing support were shaped to improve usability, engagement, and site performance.
Commercial outcome
The WordPress migration moved 900 product listings and added 40 content-rich pages. Redirect lists preserved search continuity.
Product migration
900 product listings migrated
Content creation
40 new content-rich pages created
SEO continuity
301 redirect lists used to preserve rankings
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
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