SafeSmart Access, a leader in providing height access solutions and temporary work structures, sought to migrate its website from Magento 1 to WordPress to take advantage of improved usability, enhanced SEO capabilities, and easier content management.
Challenges:
- Migrating an extensive product catalogue without data loss.
- Maintaining SEO rankings through careful management of 301 redirects.
- Redesigning the UX/UI for product pages to improve user engagement.
- Ensuring the new website aligns with SafeSmart Access’s brand identity and business goals.
Strategy: Rolfe Marketing orchestrated the website migration with a strategy that emphasised project management, collaboration with developers, and meticulous planning:
- Project Management: Coordinated all aspects of the migration to ensure deadlines were met and the project scope was adhered to.
- Liaison with Developers: Worked closely with website developers to define the scope, design, and timeframe, ensuring a collaborative approach throughout the project.
- Content Migration and Creation: Managed the migration of product data to the new site and spearheaded the copy and content writing for 900 products and 40 new pages.
- 301 Redirection Lists: Compiled comprehensive lists of 301 redirects to preserve SEO rankings and ensure a smooth user transition to the new website.
- Design and Asset Creation: Led the design and creation of new assets to enhance the visual appeal and brand consistency of the new site.
- UX/UI Design: Redesigned product pages to improve UX/UI, focusing on user engagement and conversion optimisation.
- Ongoing Support and Development: Provided continuous support and development to refine website functionality and performance post-launch.
Results: The website migration project resulted in a dynamic, user-friendly WordPress site that aligned perfectly with SafeSmart Access’s operational and marketing needs. Key outcomes included:
- Successful migration of 900 product listings and creation of 40 new content-rich pages.
- Seamless transition in SEO rankings due to effective management of 301 redirects.
- Enhanced user experience and engagement through improved UX/UI design of product pages.
- Continuous improvement in website performance and functionality through ongoing support.
Conclusion: The migration of SafeSmart Access’s website from Magento 1 to WordPress by Rolfe Marketing showcased a strategic, collaborative approach to digital transformation. The project not only enhanced the website’s usability, SEO, and content management capabilities but also ensured that the new platform fully represented SafeSmart Access’s brand identity and business objectives. Through meticulous planning, effective collaboration, and a focus on user experience, Rolfe Marketing delivered a seamless website migration that positions SafeSmart Access for continued online success.