Brand-bound
New customers struggle to discover the range
Category and product visibility depends too heavily on brand searches, paid traffic or exact product knowledge.
Marketing for eCommerce stores
Store traffic grows while revenue leaks before repeat purchase.
Connect non-brand discovery, product structure, Shopping and Meta, configuration, checkout or quote flows, and revenue-quality reporting across the full store journey.
Where store revenue leaks
A leaking product journey wastes store traffic.
Acquisition, product discovery, configuration, purchase, fulfilment and repeat demand should be reviewed as one commercial system.
Friction
Choice or customisation creates support work
Visitors stall between product selection, configuration, cart, checkout or quote while the service team fills the gaps manually.
Conflicting
Platforms disagree on what created value
Advertising, GA4, ecommerce and CRM totals do not provide one reliable view of acquisition quality or repeat revenue.
Relevant case studies
Examples from custom apparel discovery, configuration and operations.
The cases show different stages of one ecommerce journey without presenting site-wide activity as configurator sales or tracked events as revenue.
Non-brand discovery
Growing organic search beyond the brand
Product, material and style content expanded the range of non-brand searches through which custom-apparel buyers could find the site.
Product configuration
Building a custom-apparel website around a live configurator
A working kit builder connected garment discovery, saved designs, baskets, squad stores and access to the design team.
Order and CRM operations
Migrating 4,353 orders into a reconciled CRM
A controlled Trello-to-HubSpot migration reconstructed operational history, relationships and source evidence with verified checks.
Search and CRM evidence
Discovery, site activity and operational integrity measured separately.
Semrush figures are estimates. GA4 values cover the wider site from 1 January 2024 to 2 September 2026 and are not configurator-specific conversions.
86.4%
Estimated organic visits from non-brand search
In the 3 September 2026 Semrush snapshot, 558 of 646 estimated organic visits were non-branded.
98,629 / 24,128
Site-wide users / tracked GA4 events
The wider GA4 report demonstrates activity across the website; it is not presented as configurator-specific conversion.
4,353 / 4,353
Expected deals reconciled
The CRM migration also completed 80,616 deal-property checks with zero remaining mismatches.
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Tailored quote
Get a tailored quote for your eCommerce journey
Share the store model, platform and growth constraint. Media spend, software and third-party production will be separated from the service quote.