Business challenge
The project needed to turn industry expertise, product interest, and existing customer data into stronger search visibility and a clearer path from website visit to qualified enquiry.
Case study / Demand creation
SEO strategy under 12 months
Search visibility and lead generation lagged despite deep product expertise and existing customer data.
Platforms & tools
- HubSpot CRM insight and reporting
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Growth bottleneck
Visibility and engagement were not yet matching the depth of the offer. The site needed stronger SEO foundations, better product focus, conversion improvement, and segmentation informed by CRM data.
Systems improved
- Customer insight: HubSpot metrics and reporting were used to understand customer behaviour, product interest, and useful campaign opportunities.
- Search and content: On-page optimisation, technical improvements, link work, and product-led content helped the site become easier to find and use.
- Conversion and advertising: Conversion paths, ad management, and audience segmentation were improved so traffic could turn into measurable enquiries.
Commercial outcome
The campaign produced measurable increases in users, quote submissions, click-through rate, average SERP position, weekly form enquiries, and revenue from new contacts.
User growth
334 users to 3,626 users
Website enquiries
10 per week to 45 per week by campaign end
Revenue from new contacts
More than $1m created during the period
★★★★★
5.0
Average from 5 Google reviews
Read the Google reviews“attentive to our needs as we grow”
David Patrick O’Riordan, RSGx Google review
Next step
Request a Growth Review
Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.
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