Business challenge
The project needed to turn industry expertise, product interest, and existing customer data into stronger search visibility and a clearer path from website visit to qualified enquiry.
Case study / Demand creation
SEO strategy under 12 months
A temporary works and height access equipment business needed stronger visibility, more useful product demand, and better lead generation in a competitive specialist market.
Growth bottleneck
Visibility and engagement were not yet matching the depth of the offer. The site needed stronger SEO foundations, better product focus, conversion improvement, and segmentation informed by CRM data.
Systems improved
- Customer insight: HubSpot metrics and reporting were used to understand customer behaviour, product interest, and useful campaign opportunities.
- Search and content: On-page optimisation, technical improvements, link work, and product-led content helped the site become easier to find and use.
- Conversion and advertising: Conversion paths, ad management, and audience segmentation were improved so traffic could turn into measurable enquiries.
Commercial outcome
The campaign produced measurable increases in users, quote submissions, click-through rate, average SERP position, weekly form enquiries, and revenue from new contacts.
User growth
334 users to 3,626 users
Website enquiries
10 per week to 45 per week by campaign end
Revenue from new contacts
More than $1m created during the period
Next step
Request a Growth Review
Review the gaps between current marketing activity and a clearer growth system for qualified demand, sales alignment, reporting, and execution.
Request a Growth Review