Guided product choice

Custom product builder for complex choices and manual quoting.

Turn complex product choices into a saved configuration that can reach sales with the context needed for follow-up.

Related case studies

Configurator delivery for industrial and apparel choices.

One case covers an internal sales pilot. The other records a live customer-facing kit builder.

Recorded delivery

Test the decision path before treating activity as conversion.

The available evidence records product behaviour and wider site activity without claiming configurator-specific sales.

98,629 users

Wider site activity

The GA4 figure covers the full apparel site and is not a configurator conversion total.

Manual product selection creates slow and incomplete quotes

A guided builder can collect valid choices before the request reaches sales. The specification must match the product rules that staff use in a live conversation.

Choose software around the customer decision

Product builder software should carry selections into a useful sales record. A custom product website can then connect that record with a quote path or an ecommerce action.

Pilot with real users before wider release

Internal testing checks whether choices make sense and whether the saved output contains enough information. Public release follows only after the team can support the resulting enquiries.

★★★★★ 5.0 Average from 5 Google reviews

“attentive to our needs as we grow”

David Patrick O’Riordan, RSGx Google review
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Trace each enquiry from campaign source through sales follow-up, then address the first broken handoff.

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